🦷 Building Patient Trust Through Storytelling & Design
In dentistry, trust is everything. Before sitting in your chair, patients form predispositions first-things often based on what they see and feel. This is no longer just about credentials and devices. It has moved into connection with probably the most powerful connector being storytelling and thoughtful design. So how can your dental practice use storytelling and thoughtful design to lay a strong foundation for trust? --- 1. Your Brand Is Your Story Your brand isn't just a logo or color palette-it's what patients feel when they come across your practice. All touch points, be it your website or social media or the call that someone makes, must deliver its own part in the complete story about who you are and why you care. Get to your why. Why are you a dentist? What does your team love about what they do? This will humanize your practice. Show your team. Real faces build real trust, so use photos, bios, and well-captured candid moments to showcase the people behind the masks. --...